You're probably wondering who the heck that is. Well, this woman was not only instrumental in saving American art in the early to mid-1900's, she was also surprisingly critical in establishing New York as the art capital of the world. During the depression and the two great wars, Halpert pressed on in her deep belief in the value of art. She was a creative tigress when it came to sales and marketing, which (as you can imagine) was not expected of women during those times. I'm sure many a frown came her way. Did she care? Hell no! She focused on what she believed in with an unflinching eye, and said to hell with stereotypes, perceptions, traditions, etc. In fact, if you read between the lines of Pollock's book, it strikes you that those concepts weren't even in Halpert's interesting head. She was a true American cultural hero. The real deal at a time with everyone needed a New Deal.
Pollock's book is filled with details about the business machinations of the art world at that time, many of which spill over into today. Apparently, Halpert kept meticulous records over the years, giving Pollock lots to work with in piecing her book together. If you know a thing or two about art, you'll come across many a name you recognize. You'll likely be surprised how instrumental Halpert was in developing the careers of many of her generation's greatest artists.
Halpert grew up in a not-so-great scenario. The family's need to penny pinch taught Halpert the value of money, great sales technique, creativity, and gumption. She took off to New York at age 16 and never looked back. As a teenager and young woman, she actually forged a professional career in the big city when the majority of women who worked (not many) where pinned down to specific types of non-professional jobs. By her mid-twenties, she was ready to break out on her own, and had the skill to open her own art gallery. The rest is history--history that you should know if you have any interest in art or New York.
Pollock's book may not be for everyone, but those who want to know more about how the art world works (and why) should most certainly pick this one up. Also, if you'd just like to read a n inspirational example of someone who had vision, integrity, smarts, creativity and heart, it's for you.Edith Halpert is one of my new heroes. She definitely belongs on my list of honorary members of the Aberration Nation.
